AI-native marketer · Nijmegen

I define the future.

I'm becoming an AI-native marketer: I use AI to the full as co-creator and manager, for a market where AI will soon help people choose. I'm looking for an experienced marketing team where I can gain more experience. You set the direction, I make it happen. A true prodigy needs no formal training.

See the work Mail me

My flight hours so far

over 2,200 hours of marketing work since 2012

Added up from my own projects, my studies, three years at Modern People and now Bombos. At least 700 of those since June 2026, now that it takes up every waking hour.

A marketing team always has more ideas than hands to put them into practice. I bring those hands.

Marketing is changing more this year than in the twenty years before it. What used to take a team and a quarter, I now build in a week. In four months I put up a site of over seventy pages for Bombos, a Google Ads campaign across five niches and a calling campaign reaching over a hundred companies. On my own, with AI as my co-creator. For you, that means a landing page live tomorrow. A campaign running next week. A sharp read on where your site loses customers, on your desk the next morning. And I do the hands-on work myself: I make the calls, write the copy, measure the results. Because you can only direct what you've once done by hand.

This is my starting point, not my ceiling. I learn in months what used to take years, because every day I build, measure and adjust. Draw that line one year out: I'll be running campaigns that improve themselves while you sleep. Two years out: I'll be the one getting your whole team to work AI-native, every idea tested within a week, every euro accounted for. The marketers who will make the difference are being formed right now. I'm one of them. The only question is whose team I'll be on.

Give me the direction and I'll come back with a result. All I need from you is some time. I already do the work every day.

Want proof first? Hire me for one project, as a freelancer by the hour or for a fee agreed in advance. Rate on request. Then you can judge me on my work, not my flight hours. Email me about a project

Work

Fourteen years of my own projects, and daily marketing work since the summer of 2026. Below are four things I've built and run myself, from positioning an AI company to an online shop that worked from order to delivery.

01 · Bombos

Positioning and a website for an AI company in a market full of AI promises

Positioning · copywriting · website (Astro, Vercel) · 2026

The site is climbing in Google Search. A secondary goal I've set internally is to make it one of the largest information hubs on AI agents.

Situation

Bombos provides AI orchestration that takes over office work at small and medium-sized businesses. The market has become fairly saturated in a short time. That makes it all the more challenging.

What I did

Built the positioning from fieldwork: transcribed conversations and demos, collected customers' exact words in a copy bank and distilled the claims from them.

Edited and directed all website copy: 25 use-case pages, each starting from one work situation the reader recognizes. Claude writes, I direct and approve. The headline "Forget AI. Bombos takes care of it." came from dozens of candidates and a voting app I built for the team.

Set up Google Analytics and Google Ads, with a search campaign across five niches, each with its own landing page, such as the one for processing weekly timesheets.

Filled the Bombos blog: ten articles under my name since August, totalling over 18,000 words. Since 19 September, it also has its own newsletter, with RSS. The same applies here: Claude writes, I direct and approve.

What came out of it

I track clicks and impressions in Google Search and Bing, visibility in LLMs, and conversion to scheduled calls and messages. When the site launched in July, it had zero weekly impressions in Google. By mid-September, it had 144. That number needs to go up, and I'm working hard on it. Almost everyone who sees the site for the first time comments on it.

Decision-makers look at the live site during the call. That is what every contact is working towards.

The bombos.ai homepage — bombos.ai: the headline, copy and layout are my work.

bombos.ai · the use-case pages

02 · Bombos

Go-to-market from scratch: who's the buyer, and how do you get a seat at the table?

Customer profile · outbound · discovery · field log · 2026

Contacted over a hundred companies, and I'm still calling: conversations with decision-makers, and the first demo.

Situation

New product, no customers, no budget. The question wasn't "how do we sell?" but "to whom?".

What I did

Built an ideal customer profile using Statistics Netherlands (CBS) data and field conversations: 10 to 50 employees, work arrives by email, no in-house IT. Scored fifteen industries on seven criteria.

Set up and ran calling and email campaigns myself: over eighty companies by email, around forty by phone. Recorded, transcribed and logged every conversation. We test niches with stop and continue thresholds set in advance, so we don't choose on gut feeling.

What came out of it

The first demo came through the email campaign. On the phone, I get past the gatekeeper in roughly 95 percent of calls. Bombos has its first customer, and we use the product ourselves.

The lessons: cold email asking for an interview is dead. Lead with the offer. Ask the gatekeeper for a name, never for "the owner". "We already have someone for AI" is the objection that matters.

03 · Modern People art collective

Three years of social media for five makers, and the space where their work was shown

Social media · Google Ads display · production and presentation · 2020 to 2023

Five makers visible online every week, and an exhibition space where people walked in and stayed to look.

Situation

Modern People was an art collective of five young makers and friends in an old factory hall in Boven-Leeuwen: music, painting, woodworking, concrete and installations.

What I did

My role was in music and production. I also built and fitted out the exhibition space: from a bare room to a place that did the makers' work justice.

I managed each member's Instagram and Facebook: three posts per week per maker, fifteen a week in total, each in that maker's voice. I also ran a Google Ads display campaign for our clothing brand.

What came out of it

Setting up an exhibition space, with an eye for atmosphere, light and sequence, poses the same question as a website or a campaign: the work is already there. Will anyone see it?

The Modern People exhibition space, which I built and fitted out.

04 · My own project

A complete online shop, built from scratch with AI

Hobby project · Next.js, Vercel, Supabase · SEO · 2026

A shop that worked from order to box at the door, and that I deliberately took offline again.

Situation

I wanted to find out whether I could create a working online shop on my own, with AI doing the building: a niche shop for natural wellness products. Not a demo: a shop with real orders, payments and shipping.

What I did

Built: a product catalog, iDEAL payments, tracked shipping, subscriptions, a custom admin panel and reviews.

The marketing side: keyword research, Search Console, structured data and forty blog articles in clusters, with a conversion path from article to product.

What came out of it

Tested with real orders: paid through iDEAL, packed and delivered to family.

Once it was up and running, I realized the business model didn't suit me: holding stock, a long lead-up, and above all, too passive. You're standing by the road with a sign saying "buy my stuff".

What I take from it: I now know the entire online shop flow, from clicking order to the package at the door, including payment, stock, shipping and returns. Anyone working with me on marketing for a shop knows straight away where their numbers come from.

Also: SEO takes months, not weeks. And this is how you learn to build with AI, by making something real.

How I work with AI

Agents do my research, writing and building. I decide what gets made and approve what comes out. That takes more expertise, not less: you need to know what good looks like to direct it. And I write for two readers: the customer, and the AI that increasingly helps them choose.

Foreman and crewA strong model helps think, check and decide; cheaper models research, write and build.
One knowledge base as memoryAll strategy, conversations and decisions in one Git repo, in plain text. If it isn't written there, it doesn't count.
Conversations as raw materialEvery customer conversation automatically transcribed and turned into a field log and copy bank. The best lines on the site come from customers, not me.
Designed a lead generation agentRules, benchmarks and workflow for an outbound agent that improves itself, built by the technical team. I write what it's allowed to do, what it measures and when it stops.
The four P's of salesPromise, picture, proof, push. First the promise, then the picture for the emotions, then the proof for the intellect, and only then the push. I also like a problem-solution narrative, so I regularly combine the two.
Rich contextMy own vision goes into a database, so Claude and ChatGPT really understand my context. A whole taxonomy, rather than a loose file.
Findable by people and machinesStructured data, clear headings and text an AI can quote without misunderstanding it.

Marketing

Positioning and value propositionCopywriting and editing AI textCustomer profiling and audience selection (CBS data)Discovery interviewsMarket research and website analysisBuilding landing pages and funnelsSetting up and managing sales pipelines in a CRMEmail marketing and follow-upCold calling and gatekeepersLinkedIn contentDisplay advertisingSEO and AI visibility (GEO)

Tools and technology

Google AnalyticsGoogle AdsSearch ConsoleAttio CRMClaude Code and agentsChatGPTAstroNext.jsVercelSupabaseGit and GitHubWhisperX transcriptionStructured data (schema.org)

About me

I spent a long time looking for work that really suited me. I found it in the summer of 2026 at Bombos, my brother's AI startup for small and medium-sized businesses, with a team of four. Marketing landed on my plate. I've worked on it every day since, and it doesn't feel like work.

Marketing is several disciplines in one: psychology, writing, data, technology and strategy. That explains why I searched for so long: one discipline was never enough.

I started because I enjoy it. That's the main requirement. What makes it even more enjoyable is seeing how much it's needed: people who make something good, then hit a wall because nobody finds it. I want to be the marketer those makers can rely on.

Alongside Bombos, I work as a freelance gardener and in production for a glass mosaic maker. Good work, but I want to use my head more. Before that, I spent ten years doing seasonal work, interspersed with study and travel.

I learn fastest by building: my own CRM for the calling campaign, itjing.app, an I Ching app, and Leeslamp, an e-reader with an AI explanation mode and cloud storage.

Now I'm building Marketing-OS. It isn't a tool or a handy piece of software: it's a complete marketing agency running in Claude Code. It runs the whole chain: research, positioning, writing, publishing, measuring, learning and planning the next round. I steer, approve and decide; the AI thinks and works alongside me.

What it already does: 48 posts in two languages for ten channels in a single night, each in that channel's tone and length, live within minutes of my approval. A complete funnel in a few hours: a guide as a PDF, five follow-up emails, a booking page and a CRM connection. Finding leads, enriching them and adding them to Attio. Setting up Google Ads. And it has recursive self-improvement built in: the system learns from every rewrite I make and sharpens its own playbook, so each round beats the last. The first posts went live at the end of September; now the numbers have to prove it.

Background: Dutch senior general secondary education (HAVO) and completion of the first year of Financial Services Management at HU University of Applied Sciences Utrecht.

The itjing.app web app — itjing.app, an I Ching app in a single HTML file. itjing.app

The Leeslamp library — Leeslamp, an e-reader with an AI explanation mode and cloud storage. leeslamp.vercel.app

What I'm looking for

A marketing role of up to four days a week, in an experienced marketing team.. Your expertise, my execution with AI as co-creator. Your ideas finally get done, and I become the AI-native marketer I want to be.

I'll keep working on Bombos alongside it, because I promised my brother I'd find product-market fit for him. What I learn there, I bring to you. And vice versa.

I've been an entrepreneur since 2012: setting up and running my own projects, and seeing up close where they fail. Almost always, it's the marketing. That's the craft I now practice every day.

My proposal is simple: call or email me, and I'll come by. Or hire me for one project first.

pietbaudoin9@gmail.com

+31 6 46 51 24 58

Poldermarketing, my freelance practice for marketing, AI and automation